Should My Aspiring Influencer Pal Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a jumpscare.

A close companion of 10 years, she, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I get vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but she is aspiring to become one. She creates video blogs about living in our city, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. I’ll see myself on her Instagram later, and it pops up like a jumpscare: I’ll have bare-faced, making a strange expression or be captured mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to several brand events, which was nice, but that doesn't compensate for all the energy I spend assisting her create material.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It's more than a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your interests. I look up to people on TikTok who pull off that aesthetic of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the nuances, sharing them with an viewership that appreciates the art behind it. It's never my aim to make my friend uncomfortable. Bringing her to industry events was my way of sharing opportunities, giving her a opportunity to witness exclusive moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I would take her to such functions even if she didn’t help me, but I desire her to see the benefits the work we make together can achieve: a foot in the door. I understand not all people enjoys being on camera, but often unplanned moments is what makes content genuine. Being recorded occasionally is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions support one another in small ways. My assumption was recording a short video now and then would be enjoyable for her. Innovation thrives in collaboration, and having my friend around makes endeavors lively and pleasurable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together sometimes is part of how I record our time together.

I cherish our friendship deeply and don’t want making videos to drive a wedge between us. I am ready to find middle ground: like asking before recording, and steering clear of shots that might make her self-conscious.

This isn’t about power, it's regarding expressing my perspective while still considering hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is willing material. She must to honor Beth’s privacy.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it’s not for everyone. It’s nice she has helped Beth’s career, but she needs to hear what Beth wants.
A commenter, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Create some authentic memories, where genuine feelings are preserved, not online archives. In fact, public figures who seem to reveal their worlds actually have more secrecy than it seems.
One opinion, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she's on the job. Each appears unsure as to where the line is. The solution lies not in trying to change one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an acceptable middle ground.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Robin Terry
Robin Terry

A tech journalist and digital lifestyle enthusiast with over a decade of experience covering emerging technologies and consumer electronics trends.